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case study: Large Feature Film Company

Client

Through their movies they create characters that often end up as major parts of our popular culture. When toy companies want to leverage the popularity of movie characters, they license the image from the movie company.
 

Business Case

A major portion of this large feature film company's profits are derived from the merchandising of consumer products related to their core brand. The company's ability to merchandise their products was compromised based on the dramatically increased volume expected as a result of the release of a blockbuster film. The company's challenge was to manage the contractual terms, product development steps and approvals, and advance and royalty payments for hundreds of licenses and thousands of products. The CEO determined the need to deploy an automated, web-based contract, royalties, and license management application that would scale to the ever-increasing merchandising demands of their business.
  

Why Quovera?

Our client found that Quovera fulfilled the requirement of a partner who had strengths in development management, functional system design, and database architecture for the Oracle8 platform.
 

The Quovera Solution

Our client's new license management system handles the contract, royalties, and license management areas for four departments: merchandise licensing, publishing, marketing, and film distribution. Categories that are covered range from toys, apparel and home furnishings; to books, recordings, and sheet music; to Pepsi promotional products; to film distribution and ultimately video and cable rights. 

Each contract is abstracted and kept in a database that tracks the valid combinations of the critical terms of the license: property, territory, category, distribution channel, and others. Royalty rates and advances are also tracked by any, or all, combinations of those terms. Scheduled payments are tracked and interface automatically to Oracle Financials. 
 

Business Benefits

Our large feature film client is now able to manage the contractual terms, product development steps and approvals, and advance and royalty payments for hundreds of licenses and thousands of products for one of the biggest movie blockbusters of all time not just in ticket receipts, but in licensing and royalties.

This was scaled over four departments:

          Merchandise licensing

          Publishing

          Marketing

          Film distribution

 

Technologies and Solutions

3-tier architecture, using an application server, an Oracle8 DB and web browser client